Tom Moncupa

Your Brain Thinks Doom Scrolling Social Media Is the Same as Hunting a Mammoth

And this is exactly how you get stuck on your phone for hours.

Even when you know you should put your phone down, you just can’t.

If you’ve ever been depressed, then unfortunately you know the feeling of wanting to do something but being unable to act. You’re not lazy. Your brain just isn’t operating in an environment it was designed for.

Side Note: I don’t believe laziness really exists, someone truly lazy would starve to death even with food right in from of them.

Our ancestors got dopamine hits from building shelter, mating, and hunting food. The modern person gets them from Tiktok scrolling, fattening foods, and pornography. The brain chemistry we’ve developed to help us survive is now keeping us stuck in patterns that don’t serve us.

This sounds crazy, but stick with me for just 1 minute because I’m about to share with you something that changed everything for me—and it starts with a simple question:

Why is it easier binge-watching Netflix than doing 10 push-ups?

The Day I Realized I Was Living Like a Broken Caveman

Our brains evolved over millions of years with one job: survive. Every time our ancestors built shelter, hunted prey for food, or solved a life-threatening problem, their brains released a cocktail of feel-good chemicals. This reward system help keep the action-oriented cavemen alive.

But here’s the problem: our caveman brains can’t tell the difference between killing a mammoth and consuming content on social media.

Both trigger the same reward pathway. Both feel like “accomplishment.”

Scientists found something weird: just talking about doing losing weight gives your brain the same reward sensation as actually losing it. No wonder we stay stuck in planning mode.

Why would I do the hard thing when I’m already perfectly comfortable and feeling good doing the easy thing

-Your brain

The Real Luxury Isn’t Money, It’s Options.

A breakthrough came when I realized something undeniably true: The gap between who I was and who I wanted to be was dictated the choices I was making each and every moment.

Every 16 hr. gaming session was a vote for someone who gets dopamine from building his in game character rather than his real life one. Every KFC & Pizza order was a vote for someone prioritized pleasure over progress.

Why aren’t we impressed with nepo Babies even if having money is good?

Nowadays, I GET to train at the gym and enjoy improving myself irl instead of building up video game characters. I take advantage my privilege of being able to pick the healthy meal option because I want to look and feel a certain way over enjoying short term fast food pleasure.

I don’t “have to” work on my goals anymore, I get to be closer to the man I want to become.

I thought I was “taking it easy.” and doing “self care”, I was doing was self sedating & training my brain to be “lazy”

This is my personal definition of luxury: Having options that genuinely align with and create the life you want.

Most people think freedom means having no rules, responsibilities, and doing whatever you want. But real freedom comes from being able to choose the things that are good for you

11 times out of 10 I’d rather be depended on by others than disregarded.

Why Daily Effort Will Build the Life You Actually Want

If you choose to do what others won’t do today, you’ll be able to things they can’t do in the future.

Start stupid small. One push-up. One healthy meal. One moment where you choose the hard thing over the easy thing.

The important thing is that you choose to start.

Some people actually wake up at 3 AM to go on a morning run, I imagine that’s fun for them but I doubt that’s what they did the first time they were starting out.

Start small, and then do a bit more each time.

Nobody can do this work for you. Your choices. Your progress. Your life.

This is great news, we should celebrate being able to do things.

It means you get to decide who you become.

3 ACTIONABLE TAKEAWAYS

  1. Acknowledge Your Caveman Brain
    • Instead of using willpower to fight millions of years of evolution, work with your reward system.
    • Celebrate small but real accomplishments (one push-up, going for a 5-minute walk) to give your neurology the dopamine it craves from actual progress.
  2. Block Temptation at the Source (Make Bad Choices Harder to Do)
    • Remove friction from good choices and add friction to bad ones.
      • Delete your apps or put a daily consumption quota
      • Lock your phone in another when you’re working
      • Fill your pantry only with healthy snacks
    • Your environment should make the right choice the easy choice.
  3.  Put Easy Dopamine at the End of the Day (Earn Your Pleasure)
    • Instead of grabbing your phone the moment you wake up, journal and plan your day
    • Check Social media only after your work is done
    • This will rewire your brain to do what you gotta do first, then you can scroll stress free because you actually accomplished things today

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Tom Moncupa Smiling

Tom Moncupa is a fitness coach who spent 5 years battling morbid obesity, gaming addiction, and crippling depression. Through a system & habit based approach that makes progress easy, he’s built a life he actually loves and now helps others use fitness to do the same.

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Life can be difficult but you don’t have to do it alone. My coaching is designed to help you create yourself and realize your full potential.

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